The ski industry is 3 billion dollars annual business and we believe that there is a segment of the ski population who will gravitate towards our business model of focusing on the ski experience.

We are most stoked about is that just beyond the proposed ski area boundary is straight up, slam banging, down to the nitty gritty big mountain backcountry terrain.

The Manitoba Mountain Ski Area Restoration Project aims to construct three surface lifts that offer access to some 10,000 acres of “legendary Chugach terrain”

Mountain as playground: that’s how many Alaskans see the Chugach.

Schectman says the lack of competition has made lift tickets more expensive.

 We want the sport to refocus on the ski experience.

But the biggest problem I see is that often the decision makers aren’t passionate skiers. They’re worried about making the big corporation more money.

Mountain Rider’s Alliance mountains would change the current ski resort model by taking the priority off of selling lift tickets and passes by selling memberships in each ski area it owns.

Think heli-skiing without the heli.

Rich Walcoff and Jamie Schectman discuss ski industry sustainability and the current state of the Tahoe Ski industry. (Interview starts at minute 27)