ANNOUNCEMENT: Support the future of skiing - click here to check out the limited edition MRA ski.

Philosophy

Over the years, the ski industry has shifted to become an exclusive, corporate experience with luxury resorts that has lost track of what’s most important, the skiing—Mountain Rider’s Alliance is a reaction to that change.

MRA has built its business practices and philosophy on a foundation based in values, not profit. One of the overarching principles and goals of the company is to provide an mountain experience that benefits the environment, community, and riders.

Environment:  Green business and building practices will be used to create sustainable mountain playgrounds that produce their own energy through solar, wind, micro hydro, geothermal and/or bio mass. MRA believes the ski industry should be on the front lines to combat climate change and save our snow sports from extinction.

Community: Supporting and maintaining the local economies and culture is an integral part of our mission. MRA promotes partnerships with a mountain’s surrounding community by working with non-profits and local businesses. We want to build relationship economies.

Riders:  Outdoor recreation needs to be a sport again—not just a business. We are here to bring back the mountain experience for all riders by keeping it affordable, accessible, and fun!