Our mission statement is the foundation of all business decisions. MRA mountain playgrounds are values-based, not profit driven. It is our belief that by making community, environment and rider conscious business decisions, the profits will follow.
Operating costs will be kept to a minimum by utilizing the membership model. Traditional expenses such as marketing, intellectual property, liability insurance, etc could be substantially lower by working within this business model. Infrastructure will be kept to a minimum, further reducing overhead as well as offering a more natural mountain-like experience.
Furthermore, MRA mountain playgrounds will strive to create energy year round. By being connected to the grid and selling the energy to the local utility providers, we will reduce one of the ski industry’s largest expenses, electricity. In net-metering states, MRA mountain playgrounds could receive revenue for the excessive energy — this aspect to the business plan will assist in an additional revenue stream not currently used in the ski industry.
MRA mountain playgrounds will be funded in various ways. Seed investors will help boot strap the projects in the early stages. Membership shares in each Mountain Playground will be sold to the global ski community at a reasonable price. Sponsorship packages will be offered to like-minded companies. We will also utilize federal, state and local grants, as well as incentives and tax credits made available through various programs designed to encourage alternative energy projects.
The combination of our value based management philosophies, minimalistic infrastructure and funding sources distinguishes MRA projects from the corporate-owned ski resort mentality.
